THOMY - TASTE THAT TAKES YOU PLACES
THOMY - TASTE THAT TAKES YOU PLACES
TASTE THAT TAKES YOU PLACES.
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BRAND RELAUNCH CAMPAIGN
New products, new communication: For the brand relaunch and the launch of new products, the Swiss spice brand Thomy takes the viewer into foreign cultures in terms of taste and appearance:
EXOTIC FOR YOUR HOME.
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FILM
In ancient Persia, the locals queue up to bring gifts to the throne of the young heiress - guarded by a fearsome lion. One guest merely hands her a hard egg. Indignation is quickly dispelled when the supposedly measly gift is spiced with Thomy's new saffron mustard. In the end, the princess turns out to be a perfectly normal girl playing with Grandpa in an improvised tent. The lion: a house cat.
ITALIAN PASSION.
CHILLED.
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FILM
In 18th-century Tuscany, two lovers who are by nature incompatible fight each other: Olive oil and balsamic - embodied by the passionate protagonists "Olivia" and "Balsamico". The harmonious union: the Balsamico dressing from Thomy. Here, too, the solution: a perfectly normal Swiss couple having dinner. The imagination - inspired by the exotic tastes - makes it possible.
CHAIBE GUET!
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FILM
The third spot also takes viewers to distant worlds: India in the 19th century. A prince presents his new, western girlfriend at his welcome party. But thanks to flawless Bollywood dancing skills - and Thomy curry sauce - she quickly wins over the hearts of the initially skeptical partygoers. In the end, it becomes clear that you don't need to travel far away or back in time to enjoy this touch of exoticism.
MACH MICH
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BRAND RELAUNCH, POSTER & PRINT
The successful brand relaunch received the “Purpose and Innovation Award for intrapreneurship”.
