SYOSS - THE THIEF -

The day often begins mercilessly for commuters. Robbed of their mornings, they have little time to prepare themselves for the working day ahead. It’s exactly this sense of theft that is dramatised in the online film for hair care experts, SYOSS. The film combines a thief metaphor with fast cuts and humor to portray our time-pushed commuters as victims with bad hair.

Directed by JoJo Zunke through Berlin based Cobblestone, the film features a music score by Lukas McNally and Tim Knapp. With THE THIEF Henkel launches its 2017 get-syossed campaign in Switzerland.

SYOSS - THE THIEF
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ONLINE FILM

GET SYOSSED
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AMBIENT ACTION | WEB & SOCIAL MEDIA INTEGRATION

The online-film was accompanied by an action, where commuters were spontaneously primped aboard a train on their way to work in the city centre.

On the "Get syossed" microsite you could take part in the accompanying competition, get practical hair styling tips from the bloggers and share pics from the event on the social media channels.

The action was very well received and found press coverage in the local newspaper.