The campaign “The best in the world for me” has been running at melectronics since the beginning of 2016. The electronics retailer brings its advisory skills to the fore and vouches for finding the most suitable product for every customer. Special offers are to be advertised for six weeks.

For the campaign period, melectronics not only offers the best in the world, but the best in the universe. The offers from melectronics are so good that you can even travel from distant galaxies to benefit from them.

In order to dramatize this fact, the Meliens were brought into being: Amiable extraterrestrials who stock up on cheap products at melectronics, even if they do not always know exactly what they are to be used for at first. A whole world was created around the characters: extensive POS measures, a landing page, flyers, advertisements, banners, hours of moving image material for TV spots, in-store TV, online and social media applications. All show the triumvirate in thinning and testing the melectronics offer.